[...] The rise of microtargeting is a function of new logarithms—and computers fast enough to process them—that are able to capture all this trash and turn it into gold. Over the years, the data-mining industry has become adept at recycling information about the websites we visit and the products we buy. Rumor has it that some high-end companies, including Omaha Steaks, can now make more money by selling their customer pedigrees to data-mining firms than they can from selling their product
Interesting read. It’s a bit higher-level than I would have hoped, but it does a great job introducing some of the many ways that organizations are leveraging seemingly minute, uncorrelated data in ways that will add values to organizations.